2011: a small room in the company provided guest house. A gang of 6 old friends are drinking together and they get swayed by emotions. Yes! Bikat Adventures is another drunk discussion idea! Was that a spoiler? If yes, great because the story after that is much more interesting.
The six friends having a common hobby of exploring the mountains found themselves in a fix within six months of coining the idea. We had just organized our first tour where we did not receive even a single booking! It looked like it will be over, just like those 80% ideas that fail very fast after inception. 2 of them did opt out completely.
The remaining four were feeling like injured tigers now. Some of them felt humiliated and some irritated with the failure. Moreover, when they saw all the boring people around in their glass offices, their agony grew. However, the fact that we were not doing any demand forecasting to cast the idea, was their strength (something they realized much later in life). Bikat attitude had come to their rescue. The same Himalayan Mountains that had crushed our spirits, boosted it once again. One trek together and we were back. A new vision, a new set of values, new website and bang! We were up and running. Gradually, our friends, then their friends, and then acquaintances, and even strangers started trusting the brand. We also did our bit of experimentation and finalized the Bikat way of exploring the mountains. Three key words emerged of this grill that continued for 2 years – Adventure, Endurance, and Learning. 5 years have passed since then but the values defined are intact.
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